Working at Sephora meant designing across social media, Instagram Stories, newsletters, and web placements, while keeping everything feeling cohesive under one brand system. But the real challenge was jumping between dozens of different brands, each with its own personality, and making sure every campaign still felt authentically itself. That meant staying constantly in the know, a new collection, a collab, a celebrity partnership, a trend, always translating that moment visually while protecting what made each brand recognizable.