CREATIVE DIRECTION, Art DirectIon, PhotographY, FILM PRODUCTION, Creative Strategist, CopywritING
GHIRARDELLI: Savor the Journey
This dynamic 360° campaign was designed for the bold and ambitious business traveler—those who chase success while embracing the journey. We have transformed an exclusive chocolate into more than just a treat - it’s a source of energy and motivation that fuels every step of their adventure. Because travel isn’t just about moving from plane to plane - it’s about savoring every moment along the way.
This campaign is all about pairing luxury experiences with gourmet bites. The model was selected to represent the jet-setting lifestyle and a dynamic social media reel was directed for an invitation to a contest.
The prize? A free flight ticket!
Billboards were placed where the target audience couldn’t miss them, turning everyday touchpoints into moments of connection that stick. Because when the road gets tough, this chocolate makes every journey a bite brighter.
CREATIVE DIRECTION BY ANNEL SOSA, PHOTOGRAPHY BY CHEYENNE BAGLIN, TALENT JON RUST
