GET LESS READY
WITH ME

Beauty has become a performance. Every day, millions of women consume
"Get Ready With Me" routines that quietly suggest confidence is built through more products, more steps, and more perfection. Somewhere along the way, getting ready stopped being a personal ritual and became something to justify to everyone else.

YSL has always been about women who do things their own way, so instead of asking them to get more ready, the brand encouraged them to need less of it.

"Get Less Ready With Me" flips the viral format by taking beauty back to its essentials, proving that confidence isn't built in a routine, it’s already there.
The launch film follows a woman on her morning routine carrying only what she truly needs: her lipstick, her music, and her coffee.

Because the most powerful thing she wears isn't her makeup, it's the confidence to show up exactly as she is.