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YSL: I love the way you kiss me
CREATIVE DirectIon, ART DIRECTION, FILM PRODUCTION
This ad celebrates fearless, independent women who own their power. The concept highlights the playful confidence of a woman getting ready for work. A swipe of YSL lipstick is all she needs to feel radiant, unstoppable, and ready to conquer the world – even in a bathrobe – she doesn’t need anyone’s approval. The ad also emphasizes its long-lasting formula, proving it won’t smudge or stain, even during those coffee-fueled mornings.
CREATIVE DIRECTION BY ANNEL SOSA, FILM PRODUCTION KARAN PIMPALE, AKSHAT GOBIND, VEER SHAH, TALENT IZZY BOYD
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