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CHANEL: Forever Grace
CREATIVE DirectIon, ART DIRECTION, PHOTOGRAPHY, FILM PRODUCTION, GRAPHIC DESIGN, Creative strategy
Inspired by the ballet theme of the Spring-Summer 2024 collection, this 360° campaign brings Chanel’s long-lasting fragrance to life through the beauty of dance. Partnering with the talented ballet group from the Opéra National de Paris, the vision takes shape with thoughtfully chosen dancers and a stunning teaser designed for social media and beyond. To make an even bigger impact, strategically designed posts and billboards help spread the story, making sure the campaign leaves a lasting impression.
Strategically designed for trend-savvy women, the social media posts blended brand aesthetics with the ballet collaboration, engaging fashion influencers, celebrities, and beauty lovers. This approach maximized impact across digital and physical platforms.
Billboards were strategically placed in Paris, not only to celebrate Chanel’s heritage in the city where the brand was born but also to connect directly with the location of the ballet performance.
CREATIVE DIRECTION BY ANNEL SOSA, PHOTOGRAPHY BY ALITA SWANSON, TALENT GABRIELA ESCALONA,
FILM PRODUCTION KUSHAL SHAH, SRUTHI SUBRAMMANIAN, SWAPNIL PARDESHI
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