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glow up your skin
Made for millenial queens of all skin tones who prioritize self-care, lead active lifestyles, and value high-quality products. They love experimenting with skincare, staying updated on beauty innovations, and share their glow-ups with the world.
LUZE: Glow Getter
CREATIVE DirectIon, ART DIRECTION, AI, GRAPHIC DESIGN, BRANDING, PACKAGING, Creative strategy
A bronzer brand crafted entirely by natural ingredients, designed to give every skin tone that radiant, sun-kissed glow—no beach required. The branding captures the essence of instant tan, sun, sand, and glow in a bottle, combining a fresh and sophisticated aesthetic. Inspired by the Spanish verb “lucir” - meaning to shine, to show off - embracing the glow that’s uniquely yours.
The first step in crafting this inclusive brand was selecting the right natural and skin-friendly ingredients. Blended with a range of bronze pigments to create shades for all skin tones with a lovely, glowing finish.
Once the formula was achieved, containers were carefully chosen to match the brand’s aesthetic vision. Each one was filled with the handcrafted product, and finished with custom-designed logo and labels to bring the brand’s identity to life.
Custom-designed with KREA AI, these pop-ups take the sun-kissed glow beyond the beach. Strategically placed in key cities, they prove a radiant tan doesn’t require sunbathing. Luxe carts serving golden Champagne mirror the luminous effect of the bronzer; and festival activations at Coachella, the ultimate hotspot where our glow-loving trendsetters shines. Coachella isn’t just a festival, it’s a lifestyle, just like our product.
To build buzz and generate content, an exclusive yacht set sail with a guest list of top influencers and makeup artists on a journey of luxury. The event featured a stunning oceanfront dining experience, where guests enjoyed gourmet cuisine at sunset. Designed to introduce influencers and press to the new beauty brand, leaving a lasting impression and setting the stage for a glowing launch.
Bringing the glow straight to your feed!
AI brings the visuals to life in this photo and video, while the influencer campaign keeps it real. TikTok is the perfect place to make it all happen, mixing fun, community, and easy shopping with TikTok Shop LIVE; while building trust and authentic connections.
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