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BERZERK: Drink the magic
CREATIVE DirectIon, ART DIRECTION, AI, GRAPHIC DESIGN, BRANDING, PACKAGING, Creative strategy
This beer is more than a drink—it’s a spectacle. Inspired by the magic of the circus, it blends childhood nostalgia with the electrifying energy of modern acrobats and neon lights. The name, a twist on berserk, embodies the wild, carefree spirit of alcohol without the chaos; while the Z captures the effervescence of the experience. From brand strategy to product experience and launch campaign, BERZERK is an invitation to step into the ring, embrace the unexpected, and savor the show.
This bold beer brand offers three brews, available everywhere from liquor stores to gas stations. They also drop limited-edition 6-packs in collaboration with circus shows. The box design, inspired by the circus tent, features straps that mimic the tent’s peak, while the box itself represents the ring. Inside, you’ll discover a thrilling surprise: the unforgettable acts you experienced at the show,
so you can take home the magic.
Each beer embodies its own bold personality, inspired by iconic circus characters. And just like a grand spectacle, the launch takes center stage in bars, commanding attention on towering billboards, and through interactive displays that pull audiences into the show leaving a memorable impression.
This brand is all about magic, wild fun and unforgettable moments. In partnership with the psychedelic circus festival, it takes top fans on a thrilling ride in a branded bus straight to the action, offering the ultimate VIP experience. The activation was designed to create a seamless, immersive journey, while KREA AI helped bring the campaign's visuals to life.
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