Grown-up life comes with constant noise and distraction, so instead of adding one more thing to the list, LEGO offers something different: a focused, hands-on activity that gives your brain a break and a moment to breathe.

Using data around stress, distraction, and adult wellbeing, “Peace by Piece” reframes the simple act of building one brick at a time  into a moment of disconnect, recharge, and find calm.

Because sometimes the best thing you can build is a little peace.

 

This project was selected to appear in the Advertising Annual 65, the November issue of Communication Arts.