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GROW WITH
THE KNOW
EcoWomanist Institute has always supported Black women in agriculture to access the support, resources, and community they need to thrive. That's why they created BRAID (Black Restorative Agriculture Incubation & Development) a space where Black women can share knowledge, build strength, and grow together. Little by little, cultivating a crop stopped being something to do alone and became a shared act.
We led the strategy and full design and visual system for the 360°BRAID campaign, to move women from awareness to participation and ultimately empowerment. More than just introducing a program, the campaign gave BRAID a voice, a visual identity, and a place where Black women could belong and feel empowered to grow.
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Give her the right soil and she won't just grow, she'll grow with the know.
Integrated Campaign
Content StrategyArt Director
2024
Film Production:
Karan Pimpale
Akshat Gobind
Veer Shah
Talent:
Izzy Boyd
EcoWomanist Institute